Much of the sales process is about making effective use of information about existing and potential customers. But often that knowledge isn't easily accessible and therefore not used effectively. A new platform from sales transformation specialist Altify aims to give B2B sales teams real-time visibility into the process based on stored knowledge and its built-in contextual insight engine. Called Altify Max it monitors what is happening in the opportunity, the account, and the pipeline and forecast, assesses the impact, and notifies the salesperson to act with a suggested measure. Max has 30 years of deep sales knowledge and insights built in to the software, and customers can extend and customise the knowledge with their own insights.